In August 2022, Minh Dynasty played a pivotal role in facilitating a collaboration between the up-and-coming progressive brand Icon Visions and the renowned iconic brand Mads Nørgaard.
The collaboration resulted in a modern reinterpretation of the iconic 101 Mads Nørgaard shirt, combining the unique visions of both brands.
The response was overwhelming, with the collaboration selling out within the first 4 hours of its launch, attesting to its immense success. As a result, Icon Visions and Mads Nørgaard have continued their collaboration to this day, building on their initial triumph.
To kick off the collaboration, Icon Visions took over Mads Nørgaard's project space, GUL, and transformed it into their own pop-up multi-store, Icon store. The collection was showcased alongside other emerging designers, including Alectra Rothschild, who was highlighted as a "one to watch" by Copenhagen Fashion Week and Vogue Scandinavia. The Icon Visions pop-up store provided a platform for these up-and-coming designers to showcase their talent and creativity to a wider audience, creating a buzz within the fashion community.