HK JEWELRY FACEFILTER
To introduce the Han Kjøbenhavn AW22 jewelry collection, I partnered with 3D designer Alix Smed to develop a face filter on Instagram. This innovative approach serves as a digital means for Han Kjøbenhavn's global audience to virtually experience the exclusive jewelry collection and effortlessly share their looks with the world.
The face filter not only achieved its goal of connecting a global audience with the AW22 collection but also sparked increased brand visibility and social media interactions. The project showcased a successful blend of creativity, technology, and fashion-forward thinking.
3D designer: Alix Smed
Creative Direction: Minh Dynasty, Thinh T. Petrus Nguyen